How Our Expert PR Strategy Catapulted Vicharak to National Attention and Investor Interest
We partnered with Vicharak, a Surat-based hardware startup focused on developing cutting-edge GPU-like technology to accelerate India’s AI growth, we designed a tailored, four-month PR strategy to maximize their impact.
Our approach began with crafting a compelling narrative, starting with smaller publications to build awareness around their product launch, key features, founder profiles, and the transformative impact of their technology. This laid a strong foundation and generated initial buzz.
In the second phase, we strategically secured a feature in Times of India, one of India’s top national publications, Your stroy & AIM to highlight their innovative product in the AI industry, and Vicharak’s contributions. This national exposure significantly boosted their visibility. We further amplified their story by securing coverage on prominent social media startup pages, generating even more attention. To add credibility, we also arranged for an influencer review of their product, which sparked interest from investors.
As a result of these efforts, Vicharak caught the attention of numerous investors, culminating in a press release celebrating their impressive 1 crore funding and 100 crore valuation. This helped maintain momentum and continue the buzz surrounding their growing success.
Partnering with Globalwave was one of the best decisions we made for Vicharak. From the start, they made the entire PR process feel easy and stress-free. They took the time to understand our vision and crafted a strategy that really resonated with our target audience. What stood out the most was their consistency—week after week, they kept pushing our story to the right places, and it really paid off. Not only did they stay within our budget, but their professionalism and expertise were evident in every step of the process. Thanks to Globalwave, we saw a significant boost in visibility and investor interest. It’s been an amazing journey, and we couldn’t have asked for a better partner!
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