How Strategic PR Gave Sudipta’s English Academy a Competitive Edge
Sudipta’s English Academy was looking to stand out in a crowded “learn English” market and attract busy students and professionals. By crafting a compelling PR article that spotlighted its key differentiators—such as late-evening classes, interactive lessons, small batch sizes, and a personalized touch—our PR team positioned the academy as a uniquely flexible and engaging option for language learners.
The personal journey of founder Sudipta Kesar, woven throughout the story, humanized the brand and built deeper trust among prospective students. As a result, Sudipta’s English Academy experienced increased website visits, social media engagement, and enrollment inquiries—all fueled by a narrative that clearly articulated its value proposition and aligned perfectly with the target audience’s need for high-quality, convenient language education.